About Us
The People Behind the Park
Built on stewardship, operated with mastery, and driven by human connection.
THE STEWARDS
THE OPERATORS
THE NETWORK
Vetted specialists aligned with our hospitality standards.
People-Powered, Human-First
Because technology can never replace the warmth of a handshake.
At Waterfront Park, the operational ethos is traditional and resolute: automated bots do not plan weddings, and algorithms do not coordinate corporate summits. In an era where customer service is increasingly outsourced to artificial intelligence and impersonal ticketing systems, Waterfront Park and Simply Elegant remain strictly human-first.
Every inquiry, site visit, and menu tasting is conducted person-to-person. When hosts entrust their most significant milestones to this team, they are backed by dedicated professionals who answer the phone, look them in the eye, and take personal accountability for bringing their vision to life. Real hospitality requires real empathy—a standard no software can replicate.
Exclusively Managed by Simply Elegant
Over 30 years of turn-key Calgary event mastery.
While the Shriners provide the foundation, Simply Elegant provides the heartbeat. As the sole property and special events manager at Waterfront Park, Simply Elegant holds total operational accountability for the venue.
Bringing more than 30 years of premier event experience to the Calgary market, Simply Elegant operates on a master “turn-key” philosophy. Rather than forcing clients to juggle a dozen disjointed contractors, Simply Elegant unifies the entire event ecosystem under one roof. From custom in-house culinary programs and subsidized bar management to bespoke floral design, complex decor rigging, and dedicated on-site support where a professional team is on-hand to ensure your event runs smoothly. They manage the chaos of execution so hosts can simply be present in their own moments.
Our Alliance Partners
Vetted specialists aligned with our standards of hospitality.
No premier event venue operates as an island. To guarantee absolute reliability across the supply chain, Simply Elegant collaborates with a hand-selected tier of strategic partners known as Alliance Partners. These organizations represent the top standard of their respective industries in Alberta and have been vetted for safety, punctuality, and creative excellence:
Festival & Cultural Promoters
Zen Garden, Deep Space Disco, and the Calgary Water Lantern Festival—the production teams trusted to execute large-scale park transformations.
Culinary & Beverage Purveyors
Sysco Foods and GFS Foods, backed by premium licensed liquor distributors to ensure uninterrupted, high-capacity food and beverage service.
Event Infrastructure & Rentals
Modern Rentals and Special Events Rentals, providing pristine structural, seating, and staging inventory.
Specialized Event Services
Calgary’s top-tier live entertainment groups and certified wedding commissionaires, featuring Sharon Barwick Weddings.
The Physical Grounding
NW Calgary’s private riverside sanctuary.
While the organizations behind Waterfront Park define the quality of the experience, the physical setting provides the magic. The venue itself is NW Calgary’s largest private venue. The property features a 4,000 sq. ft. lakeside pavilion tent and spacious Belvedere Lawn provide a stunning backdrop for company BBQs and outdoor events.
- Explore the physical spaces: For detailed room capacities, floor plans, and amenities, explore our Venues & Spaces Page
- Plan your route: For mapping, parking logistics, and directions to 5225 101 St NW, visit our Location Page
Verified by Our Clients
Knowing our corporate booking directly supported the Shriners’ hospital mission gave our annual summit a level of emotional resonance we’ve never experienced at a standard hotel ballroom. Simply Elegant handled the logistics flawlessly.
Corporate Vice President, Calgary
When you plan a wedding, you are terrified of being treated like an invoice number. The Simply Elegant team met us person-to-person every single time. They held our hands through the stress, and the park looked unreal.
Private Wedding Client, Calgary
Let’s Start a Conversation
Speak directly with the management team today.
Whether you are inquiring about a corporate date, a private gala, or a wedding celebration, our team is ready to connect person-to-person.
Contact Us
Venue Grounds: 5225 101 St NW, Calgary, AB (by appointment only)
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