Event Promoter Opportunities
Invitation for bold ideas to join Waterfront Park
Lets start with your bold idea…
Big ideas start here. Waterfront Park is evolving into Calgary’s stage for bold, unforgettable experiences; art, culture, food, performance, and beyond. Concepts that surprise, inspire, and bring people together are being explored. This is an open invitation to imagine what’s possible before opportunities are formally launched.
We are exploring unique concepts that brings Calgarians together in a big way so Calgary thrives.
- Encourage tourism and economic activity
- Foster local talent and partnerships
- Provide repeatable or scalable concepts
- Deliver strong visual or media impact
- Supporting philanthropic initiatives and visions
Priority Event Opportunities – Calgary Experience
Proposals that align with one or more of the following priority areas will be strongly considered:
1. Immersive Light & Digital Art Festivals
- Large-scale projection, interactive lighting, and nighttime experiences
- Designed for high visual impact and repeat attendance
2. Culinary + Culture Experiences
- Food festivals combined with storytelling, performance, or art
- Elevated beyond traditional vendor-based formats
3. High-Impact Night Markets
- Themed, curated environments with entertainment and design
- Focus on atmosphere, not just retail
4. Experimental & Contemporary Arts Festivals
- Innovative, boundary-pushing programming
- Multidisciplinary and curated experiences
5. Site-Specific & Pop-Up Events
- Unique use of non-traditional spaces
- Temporary, one-of-a-kind experiences tied to location
6. Interactive & Participatory Experiences
- Events where audiences actively engage or shape the experience
- Immersive theatre, gamified environments, or storytelling
7. Winter Spectacle Events
- Outdoor winter programming with scale and immersion
- Combines light, sound, performance, and environment
8. Waterfront, Bakers & Bowness Park Collaborative Events
- Floating stages, performances, or water-based experiences
- Concepts that make the Loch Mckinnon a central feature
9. Shriners are about Children
- Walks/runs and awareness campaigns
- Community events with games, rides, and entertainment
Your 12-point elevator pitch
Lets start the ball rolling but first it start with your Pitch, give us a simplified 12-point elevator pitch for your event:
- Event Name & Type (music, art, food, etc.)
- Core Idea (what it is in one sentence)
- What Makes It Unique (why it stands out)
- Main Experience (what people will see/do/feel)
- Target Audience (who it’s for)
- Estimated Crowd Size
- Location Vision (how it fits Waterfront Park)
- Key Highlights (performers, features, attractions)
- Cultural or Community Value
- Why It Belongs in Calgary (impact or legacy)
- A list of your past successes, (details are important)
- How will your event be financed
Successful Festival at Waterfront Park
Your Event Production at Waterfront Park
Let’s start the journey, share your vision with our team at Waterfront Park.